Dig Deep & Generate Insights
Whether we are launching new products, testing campaign messages, or simply keeping tabs on how your team liked the idea of a “working lunch,” we believe in using research for innovation, strategy and course correction. We offer both qualitative research and quantitative research, and know how to integrate each into your business processes to ensure repeatable, verifiable progress towards your goals.
Here are some ways we’ve used research to further a business’s performance:
- Annual brand health and tracking surveys to determine brand awareness, chart product adoption, uncover brand attributes, support persona development and figure out who your customers are.
- Stakeholder and employee interviews and anonymous surveys to identify opportunities within your organization, identify pain points for customers, and help generate support for your path forward.
- Customer journey mapping and validation to see the where, how, why, when and what of your customers and clients interactions with your organization.
- One shot, longitudinal and cross-section surveys determine how people would rate the experience of an event, the event compared to previous years and how well that event was received amongst multiple demographic attributes.