Creating Brand Engagement
A brand is defined entirely by the experiences individuals have with it. Designing experiences jointly for the entire ecosystem has a tremendously positive impact that can yield better results than when those touch points are defined in silos. While many organizations strive for a customer-centric approach, most of them only address one set of customers: those that adopt their services and products. Often overlooked are those customers that have the biggest impact on your company’s success: the employees. There is a direct link between engaged employees and profitable companies. We can solve for a piece of the puzzle, or tackle the whole puzzle in one go.
Here are some of the ways we handle experience design:
- Digital and social strategies that provide consistent messaging, engage your brand socially in ways your customers want, and utilize a broad set of measurements to continually improve the relationship with your customers.
- Convention presence and trade show experience design that raises awareness of your brand amongst a sea of competitors and opportunities, while delivering a hands-on experience that perfectly aligns with your brand and messaging.
- Customer experience design that identifies and reinforces your brand in the mind of future, current and past customers. We can provide personalized experiences that are relevant, impactful and targeted throughout the relationship you have with any given customer.
- Loyalty programs created to cement membership in your organization or further strengthen relationships with your most valued segments. We’ve created systems of rewards and insider offers that increase repeat business, social mentions, brand exposure and referrals to like-minded prospects.
- Employee experience design can have a dramatic and immediate impact on your profitability. We’ve created solutions that help company’s retain their best and brightest, identify and reward top performers and improve engagement throughout the organization.